Robert Zucker

Responsive mockup of Robert Zucker's website on desktop, laptop, tablet and phone
Responsive mockup of Robert Zucker's website on desktop, laptop, tablet and phone
robert zucker's logo featuring a heart divided by a path
Robert Zucker's logo featuring a heart divided by a path

Project: Professional Website for a Grief Counselor

Project Details

We designed and developed a website for a grief counselor, consultant, and author recognized for supporting individuals through grief and loss and for teaching businesses how to support workplace grief. This wide-ranging project included brand development, with a new logo, color palette, and font selections applied to both the website and business cards. The website presents his services in a welcoming and informative manner for individuals and organizations seeking support.

Objective

  • Create a website that showcases the client’s professional services, publications, and media presence.
  • Create a brand package, including a logo, colors, and fonts
  • Use the website’s color and font choices to design a logo that fits the client’s tagline, “Consulting for the Journey.”
  • Design business cards using the new logo and font choices.

Key Features

  • Homepage
    • The homepage uses the selected colors, fonts, and background images with hand-drawn sketches of flowers and plants to introduce the client and his services.
  • Services Section
    • A dedicated section includes three subpages, each outlining a core service: grief counseling, seminars, and consulting.
    • A Grief Counseling page for individuals looking for counseling for grief and loss
    • A Grief Consulting page for organizations wanting to learn how to provide support for workplace grief and loss
    • A Seminar page outlines his workshop for financial advisors, estate planners, lawyers, and insurance agents to learn how to support their grieving clients.
  • Media Page
    • The media page features video embeds of his documentaries, vlogs, and books, demonstrating his expertise and providing valuable resources to visitors.
  • Blog Section
    • The blog section offers insights, articles, and updates on grief counseling and related topics.
  • Brand Package
    • Cormorant Garamond was chosen for headings to convey sincerity and competence.
    • Poppins was selected for body text intended to provide a calm, contrasting feel.
    • Accents and buttons, as well as the logo, use a shade of purple to evoke peace, wisdom, and dignity.
    • A dark grayish-green is used for text, the footer, header bar, and logo elements to reinforce a sense of restfulness and sanctuary.
    • Other colors that enhance the site’s feeling of calm and authority are used sparingly and provide contrast.
    • The logo features a heart divided by a winding path; the division represents a heart broken by loss, while the path represents the journey through grief to acceptance, in keeping with his tagline “consulting for the journey.”
  • Features included on all sites created by Hungry Ghost Design.
    • Responsive design
    • On-page SEO and Google Business Profile
    • Security measures
    • Performance Enhancement (technical SEO)
    • Google Search Console and Google Analytics integration

Outcome

The website highlights the client’s expertise and services, offering a professional and welcoming platform for individuals seeking grief counseling and organizations wanting to learn how to alleviate workplace grief. The custom design, media page, and blog section make valuable information and resources easily accessible. The logo reflects the client’s approach to grief as a journey toward healing, while the colors and fonts convey calm, stability, competence, and sincerity.