Search Engine Optimization (SEO) is the art of bringing traffic to a website by increasing its rank in organic search engine results pages (SERPS). These are search results that appear because of their relevance to keywords. They’re not ads. On a google page the ads appear first, followed by the organic search results. Most people skip over the ads and click on the top few non-paid links. That’s why SEO is so important to any internet marketing strategy. What’s the point of having an awesome website if no one can find it?
There many of techniques for optimizing a website for search and Hungry Ghost Design builds a lot of them into each website we create. We work with our clients to come up with a solid set of keywords and phrases and then develop keyword rich content. Also, we create meaningful meta tags – the short bits of information embedded in a web page that search engines use when ranking a website. We also use Schema.org markup to help search engines learn even more about your website. Lastly, we use HTML5, designed to be SEO friendly when markup is thoughtful and semantic.
There’s a lot more to SEO than the short rundown given here. Aside from the built in SEO we provide as part of our services, Hungry Ghost Design also takes on full scale SEO projects for existing websites. If you want to boost your website’s visibility, get in touch with us today.
Bill Gates once said, “Content is King!” It’s a phrase that’s become the mantra of SEO experts and internet marketers. But what does it mean?
Simply put, it refers to fresh, good quality, unduplicated blog content that has an impact on search ranking. Although content isn’t the only ranking factor, it’s super important, and overlooked. One well thought out blog post per month is better than three crappy ones. Content isn’t about quantity, it’s about quality. When it’s done right, unique content inspires user engagement with your brand. It generates leads and sales, and creatures buzz about you, and your product or service. Not only that, it adds value to what you’re trying to promote with your website. And all this leads to site traffic, which is the main reason you spent good money on a website in the first place.
Our resident content expert, will help shape your writing into SEO friendly content that boosts your pagerank. Whether you need coaching or copy editing, or you’re looking for fully researched, keyword rich blog articles, we’re here to help!