Greater Good Leadership - Design Marketing
Client Julie Kumble
Features Web design, local SEO, e-commerce, social media, blog, embedded media
This is a custom WordPress theme designed to sell Julie Kumble’s book and promote her work as lecturer and instructor in women’s leadership issues.
She wanted to target the academic community as well as women in the veterinary sciences. Julie requested a clean design with lots of whitespace.
These were her requirements: Space for testimonials and book reviews. Embedded video of her lectures and talks. Two separate blogs; one for her leadership tips, one her blog. Social media links and follow buttons. A landing page pointing to her book sales page. Contact and newsletter signup forms on every page. Colorful, lively, inspiring graphics. Target academic journals, colleges and universities, women in the veterinary field.
We started with a clean layout and ample whitespace. Then we added colorful graphical elements that included Julie’s own photographs on the home and landing pages. And we made it look good on any device.
We included links to Julie’s Amazon product page. Then set up two separate blog pages for Julie’s blog and her Leadership Tips. We built a custom form for her mailing list signups. And also created a testimonial slideshow for her book page.
We optimized for SEO. We linked to Facebook, Twitter, and LinkedIn. Then set up MailChimp integration with the contact and newsletter forms. Social media links appear frequently and forms are on every page.
Click on an image in the gallery to see it in all its glory
15 Lincoln Street
Greenfield, MA 01301
Hungry Ghost Design
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