The Hungry Ghost is a concept in Buddhist mythology of beings that have such immense hunger that they’re never satisfied and are doomed to spend one or more life cycles trapped in the Hell Realm of the Hungry Ghosts. The Preta, as depicted in Tibetan Buddhism is a creature shaped like a teardrop with an exceptionally tiny mouth and throat and a massive stomach. Because it can’t take in enough nourishment to fill its cavernous belly, the Hungry Ghost is stuck in an endless cycle of always wanting more.

Most myths and legends in the Buddhist tradition are allegory, including much of the life and exploits of it’s founder Gautama Buddha. The Hungry Ghost has come to represent a people who are exceptionally greedy or who are so attached to material things that their quest for more deprives them of happiness. The Hungry Ghost can be seen as a metaphor for all forms of addiction and for materialism in general — the sense that if I have a latest model of  car, the perfect relationship, a bigger house, and so on,  then my life will be complete and I’ll find happiness. In reality, according to Buddhist philosophy, I will only be happy when I can be satisfied by the way things are in the present moment.

Why did we choose to name our company Hungry Ghost Design and how does this metaphor fit into a company philosophy? As people whose lives have been touched by addiction, the it makes sense, but there’s more: There’s a tendency, in web design and development to over complicate things. It’s the “everything but the kitchen sink” philosophy of design where the developer adds every conceivable widget, plugin, and javascript component in the vain hope that the client and the client’s customers will be impressed. There’s also the “coolness factor,” as in, “That’s so cool! Let’s add it!” Unfortunately, both of these traps can lead to a bloated monstrosity that’s slow, buggy, and difficult to maintain.

At Hungry Ghost Design we believe that less is more. We use as little code as possible to create contemporary, exciting, informative and effective websites. This doesn’t mean that we skimp on features, in fact all of our sites are mobile responsive and built to our client’s exact specifications, but we always strive to balance intuitive, functional user interface design with speed and efficient use of code.  Our sites are light, affordable, easy to maintain, and have the flexibility to grow with our client’s goals and aspirations. 

We are passionate about what we do. We love our work – it’s creative, fun, and exciting, and each new project offers us a chance to challenge ourselves to go beyond our client’s expectations.

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